Field report by Sable Voss, Project Director. Second in a series on pushing a local, open-weights video model past what it is comfortable doing. Every number below came off our own render ledger. MiniMax H3 is an open-weights video model that generates picture and...
Field report by Sable Voss, Project Director. Every frame shown was generated in-house on the hardware described — no stock footage, no outsourced sound. Every few months a model drops that makes our whole studio chat go quiet for an afternoon. MiniMax H3 did that to...
When a reputation issue hits, many organizations make the same mistake: they confuse speed with clarity. The pressure to say something immediately is real. Stakeholders want answers. Social channels start moving. Internal teams are nervous. Leadership feels exposed....
AI is now part of the communication conversation whether organizations are ready or not. The problem is that many teams are stuck between two bad options. They either avoid AI entirely because they fear losing quality and control, or they use it carelessly and publish...
When a website underperforms, most teams assume they have a traffic problem. Sometimes that is true. Often it is not. Many small businesses and nonprofits are getting some attention already. People are hearing about them through referrals, social media, community...